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NewFest
LGBTQ+ Film & Media

Full-Time, Marketing & Communications

In March 2022, I started full-time at NewFest as their Marketing & Communications Associate, reporting directly to NewFest's Executive Director.

In addition to our year-round series such as Queering the Canon, NewFest Pride, and NewFest Presents, I also managed marketing & comms for The 34th Annual New York LGBTQ+ Film Festival.

SOCIAL GROWTH

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15.1k Instagram Followers

–Started at 10k followers in March 2022

–Hit 12k in June and 15k during the festival in October and received verification

Utilizing + Optimizing Instagram Reels

–Started with 4 Instagram reels

–Now we have dozens and get an avg of 2-3k plays per videos. The fest sizzle reel has 25k plays

–We're in the process of making a TikTok

Broadening Content

–Expanded content to include film trailers, our own video content, professional photo content, and various graphics.

–Designed and built out IG highlights

FESTIVAL | OCTOBER '22

THE 34TH ANNUAL NEW YORK LGBTQ+ FILM FESTIVAL

My role during the festival becomes significantly more managerial. We worked with Ogilvy who created the festival branding and delivered it to us. I managed five staff and one intern: Publications Manager, Community Outreach Manager, Social Media Manager, Publications/Marketing Assistant, Paid Ads Manager, and our Marketing Intern.

I designed some ad hoc assets for various social needs, but I was primarily in a supervisory role during the festival - directing my team and ensuring they're on track with their responsibilities and to provide high-level strategic guidance and creative feedback to guide brand decisions.

Involved hiring, vetting, and coordinating photographers and videographers - both paid and professional. As well as creating a comprehensive paid ads strategy with our Paid Ads Manager and using that strategy to design graphics and write copy.