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NewFest
LGBTQ+ Film & Media

Full-Time, Marketing & Communications Manager

In March 2022, I started full-time at NewFest as their Marketing & Communications Manager, reporting directly to NewFest's Executive Director.

In addition to our year-round series such as Queering the Canon, NewFest Pride, and NewFest Presents, I also managed marketing & comms for The 34th Annual New York LGBTQ+ Film Festival.

SOCIAL GROWTH

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Before

After

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Find NewFest on Instagram

16.6k Instagram Followers

–Started at 10k followers in March 2022

–Hit 12k in June and 15k during the festival in October and received verification (currently 16.5k)

Broadening Content

–Expanded content to include film trailers, our own video content, professional photo content, and various graphics.

–Designed and built out IG highlights

Utilizing + Optimizing Instagram Reels

–Started with 4 Instagram reels

–Now we have dozens and get an avg of 2-3k plays per videos. The fest sizzle reel has 25k plays

–We're in the process of making a TikTok

SERIES

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QUEERING THE CANON: ROM-COMS
APRIL '22
Designed by me

NEWFEST PRIDE
JUNE '22
Designed by me

QUEERING THE CANON: TOTALLY RADICAL
APRIL '23
Designed by me

NEWFEST34
OCT '22
Designed by Ogilvy

Scroll down to view each series

FESTIVAL | OCTOBER '22

THE 34TH ANNUAL NEW YORK LGBTQ+ FILM FESTIVAL

My role during the festival becomes significantly more managerial. We worked with Ogilvy who created the festival branding and delivered it to us. I managed five staff and one intern: Publications Manager, Community Outreach Manager, Social Media Manager, Publications/Marketing Assistant, Paid Ads Manager, and our Marketing Intern.

I designed some ad hoc assets for various social needs, but I was primarily in a supervisory role during the festival - directing my team and ensuring they're on track with their responsibilities and to provide high-level strategic guidance and creative feedback to guide brand decisions.

Involved hiring, vetting, and coordinating photographers and videographers - both paid and professional. As well as creating a comprehensive paid ads strategy with our Paid Ads Manager and using that strategy to design graphics and write copy.